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CRM and Marketing Automation: The Dynamic Duo

Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years and according to Gartner Research, companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. While Customer Relationship Management (CRM) solutions and marketing automation tools are complementary, they both serve different functions that when paired together; help… Read More